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BE THE BEST AT WHAT MATTERS MOST
Sometimes there’s a perception the winners in business are those who are doing the most things. That’s incorrect. The winners are the ones who do the important things. To keep your customers and get...
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If customer experience isn’t your priority, you’ll lose
A recent Gartner survey on the role of marketing in customer experience found that, by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago ....
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